We pride ourselves in having a loyal team of specialists with the necessary experience and qualifications for achieving the best results. These individuals come together to create a superb team of experts who emit the spirit of cooperation and enrich our corporate culture.
A dedicated team of professionals is constantly researching the possibility of improving quality and introducing new products.
As development is essential for us, Sunbulah Group's factories are equipped with state-of-the-art machinery that conform to the international specifications required for the preparation of quality products.
Another source of strength is our requirement for innovative products that meet local, regional, and international standards.
High-tech factories Sunbulah Group is known for its state-of-the-art factories that are superior in their production capabilities.
The advanced machinery that is utilized has provided innovative solutions to support various production lines. Also, the use of the manufacturing management system, ERP, has enabled better quality and cost control.
Our marketing team defines and implements marketing plans based on a clear understanding of consumer needs and habits. New, innovative products are chosen based on these needs. Our advertising and promotional campaigns are specifically targeted and constantly active in order to increase awareness of our new and existing products.
Our main differentiator is our commitment to the highest quality of products. Our whole system is built on ensuring that we maintain this level of quality. This is achieved through our application of the internationally recognized Total Quality Control (TQC) system throughout our business.
• Sourcing raw materials from places of origin
• Supplying our factories with these materials
• Provision of suitable storing methods
• Applying HACCP rules in monitoring all stages of food processing to ensure safety
• Absolute commitment to specifications of the Saudi Arabian standards Organization (SASO)
• Ensuring the adherence to specifications and requirements of the Saudi Food and Drug Authority (SFDA), the American Food and Drug Administration (FDA), and the Food and Agriculture Organization of the United Nations (FAO)
As one of the largest food suppliers in the Kingdom of Saudi Arabia, we have assigned a specialized team for distribution, supported by a giant fleet, to deliver food products to wholesale distributors across the Kingdom. Our team is also the distributor for a wide range of international brands.
We have a separate team for food and industrial services, who cover all regions of Saudi Arabia. As for distribution outside the Kingdom, we rely on qualified local distributors in each country.